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Found 1 from your keywords: author="David A. Reid"
cover
Fundamentals of business marketing research
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David A. ReidRichard E. Plank

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the r…

Edition
-
ISBN/ISSN
0-7890-2311-3
Collation
xxiii, 283 p.: ill.
Series Title
-
Call Number
658.8 DAV f