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Found 1 from your keywords: author="Patrali Chatterjee"
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Retail management a strategic approach
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Barry BermanJoel R. EvansPatrali Chatterjee

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates…

Edition
Ed. 13
ISBN/ISSN
978-1-292-21467-2
Collation
592 p.: ill.
Series Title
-
Call Number
658 BAR r