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Found 1 from your keywords: author="Sandra M. Oliver"
cover
Handbook of corporate communication and public relations : pure and applied
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Sandra M. Oliver

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors chall…

Edition
-
ISBN/ISSN
0-415-33419-5
Collation
463 p.: ill.
Series Title
-
Call Number
658.45 SAN h