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Found 1 from your keywords: author=Erica Weintraub Austin
cover
Strategic public relations management : planning and managing effective commu…
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Erica Weintraub AustinBruce E. Pinkleton

Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication prog…

Edition
Ed. 2
ISBN/ISSN
1-4106-1655-X
Collation
xv + 411 p.: ill.
Series Title
-
Call Number
659.2 ERI s