Financial Risk Management presents an in-depth look at banking risk on a global scale, including comprehensive examination of the U.S. Comprehensive Capital Analysis and Review, and the European Banking Authority stress tests. Written by the leaders of global banking risk products and management at SAS, this book provides the most up-to-date information and expert insight into real risk managem…
Despite the downturn, it's still a great time to start a business, with less competition and better deals for everything from inventory, advertising and rent. We deliver essential information on how to start a business, make it a success, as well as advice on overcoming challenges including the changing economic outlook. Be inspired by start up stories, and learn tips from the experts: o Which …
Financial and Managerial Accounting, Binder Ready Version is a new introductory program for the two semester accounting sequence that presents equal coverage of both introductory financial and managerial accounting topics. The Team for Success authors of Jerry Weygandt, Paul Kimmel, and Don Kieso bring years of industry, academic, and writing experience to the development of this new title whic…
The ability to create and understand financial models that assess the valuation of a company, the projects it undertakes, and its future earnings/profit projections is one of the most valued skills in corporate finance. However, while many business professionals are familiar with financial statements and accounting reports, few are truly proficient at building an accurate and effective financia…
If you're a home-based or small business owner, you need to learn how to balance your books as you start and grow your business. The Everything Accounting Book is a great beginner's guide for the basics of accounting. This easy-to-use reference is loaded with expert tips and advice on: The differences between accounting and bookkeeping Preparing financial statements Recording and recogn…
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.
Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of com…
Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of 'Environmental Entrepreneurship'. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. Sustainability, ethi…
This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and s…