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Emarketing excellence : planning and optimizing your digital marketing
A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into…
- Edition
- Ed. 4
- ISBN/ISSN
- 978-0-203-08281-2
- Collation
- xxi, 613 p.: ill.
- Series Title
- -
- Call Number
- 658.8 DAV e
A textbook of financial cost and management accounting
Meaning and Scope of Accounting - Definition of Accounting - Steps of Accounting - Functions of Accounting - Objectives of Accounting - Book keeping - Limitations of Accounting; Branches of Accounting; Accounting Principles - Accounting Concepts - Entity Concept - Dual Aspect Concept - Accounting Period Concept - Going Concern Concept - Cost Concept - Money Measurement Concept - Matching Concep…
- Edition
- -
- ISBN/ISSN
- 978-93-5024-501-9
- Collation
- 680 p.: ill.
- Series Title
- -
- Call Number
- 657 PER a
Small business management : entrepreneurship and beyond
Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire te…
- Edition
- -
- ISBN/ISSN
- 978-0-618-99936-1
- Collation
- xxii, 585 p.: ill.
- Series Title
- -
- Call Number
- 658 TIM s
E-business and e-commerce management strategy, implementation and practice
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approa…
- Edition
- Fourth
- ISBN/ISSN
- 978-0-273-71960-1
- Collation
- xxxii, 764 hlm.: ilus
- Series Title
- -
- Call Number
- 658.8 DAV e
Retail management a strategic approach
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates…
- Edition
- Ed. 13
- ISBN/ISSN
- 978-1-292-21467-2
- Collation
- 592 p.: ill.
- Series Title
- -
- Call Number
- 658 BAR r
The cooperative enterprise : practical evidence for a theory of cooperative e…
This book presents a study of cooperatives as a two-layer entrepreneurial model, and analyzes cooperative enterprises. Above all, it explores how inducements (from the firm) and contributions (from its members, in their respective roles) are aligned, and seeks to answer the question of what this means for managing each cooperative as a firm as well as a group. The book is divided into three pa…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-030-16279-5
- Collation
- xv + 204 p.: ill.
- Series Title
- -
- Call Number
- 658.421 23 GER t
Project manangement, planning and control : managing engineering, constructio…
Project Management, Planning and Control, Managing Engineering, Construction and Manufacturing Projects to PMI, APM and BSI Standards, Seventh Editions an established and widely recommended project management handbook. Building on its clear and detailed coverage of planning, scheduling and control, this seventh edition includes new advice on information management, including big data, communic…
- Edition
- Ed. 7
- ISBN/ISSN
- 978-0-08-102020-3
- Collation
- xxii, 628 p.: ill.
- Series Title
- -
- Call Number
- 658 ALB p
Project manangement, planning and control : managing engineering, constructio…
Building on its clear and detailed coverage of planning, scheduling and control, this seventh edition includes new advice on information management, including big data, communication, dispute resolution, project governance, and BIM. Ideal for those studying for Project Management Professional (PMP) qualifications, the book is aligned with the latest Project Management Body of Knowledge (PMBO…
- Edition
- -
- ISBN/ISSN
- 075066956X
- Collation
- xii.: 435 p.; ilus
- Series Title
- -
- Call Number
- 670.5 ALB p
Production and operations management (with skill development, caselets and ca…
This book presents lucid treatment of a wide range of issues involved in Production and Operations Management. It focuses on the latest techniques in production planning and control considered to be pivotal for organizations, which aim at maximizing their productivity and profitability. The book further discusses in detail the production system concept, facility location, plant layout design,…
- Edition
- Ed. 2
- ISBN/ISSN
- 978-81-224-2425-6
- Collation
- xii, 271 p.: ill.
- Series Title
- -
- Call Number
- 658 SAN p
Practical methods of financial engineering and risk management : tools for mo…
Risk control, capital allocation, and realistic derivative pricing and hedging are critical concerns for major financial institutions and individual traders alike. Events from the collapse of Lehman Brothers to the Greek sovereign debt crisis demonstrate the urgent and abiding need for statistical tools adequate to measure and anticipate the amplitude of potential swings in the financial market…
- Edition
- -
- ISBN/ISSN
- 978-1430261339
- Collation
- xxx, 357 p.: ill.
- Series Title
- -
- Call Number
- 658.15 RUP p
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