Handbook of corporate communication and public relations : pure and applied

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors chall…

Handbook for supply chain risk management : case studies, effective practices…

Failure to manage supply chain risk effectively can have a significant negative impact on an organization. Over 30 international contributing authors provide a set of best practices, processes, tools and techniques, supported by cases and illustrative examples, that can be adopted to proactively evaluate, manage, or mitigate risk in their supply chains and improve overall business performance.

Future viability busines models, and values : strategy, business management a…

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises produce a dynamic of unbridled disruption, concentration and erosion of human and natural resources. The b…

Acca paper F2 : management accounting

Edition

Ed. 3

ISBN/ISSN

9780-7617-6362-1

Collation

xv, 422 p.: ill.

Series Title

-

Call Number

658.152 BPP a

Fundamentals of business marketing research

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the r…

Entrepreneurship & innovation management

Edition

Ed. 1

ISBN/ISSN

-

Collation

115 hlm.: ilus

Series Title

-

Call Number

650.01 MAR e

Executive programme study material : company accounts, cost and management ac…

Edition

-

ISBN/ISSN

-

Collation

xxi, 859 p.: ill.

Series Title

-

Call Number

657 THE e

Using excel for business analysis: a guide to financial modelling fundamentals

Using Excel for Business Analysis, Revised Edition provides practical guidance for anyone looking to build financial models. Whether for business proposals, opportunity evaluation, financial reports, or any other business finance application, this book shows you how to design, create, and test your model, then present your results effectively using Excel 2013. The book opens with a general guid…

Research methods in management : a concise introduction to research in manage…

Research Methods in Management approaches the research task in a step by step manner, covering areas such as data collection, observational methods, and data analysis. Guidance is provided on the best way to approach aspects of the research process and to ensure all aspects are adequately covered. As this is an area where many students feel they do not have any experience, a text such as this p…

Value proposition design : how to create products and services customers want…

Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this s…