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Entrepreneurship

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Entrepreneurship 2nd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text.

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Availability

Detail Information

Series Title

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Call Number

338.04 WIL e

Publisher

USA : John Wiley & Sons,., 2010

Collation

xii, 619 p.: ill.

Language

English

ISBN/ISSN

978-0-470-45037-6

Classification

338.04

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 2

Subject(s)

Enterpreneurship

Specific Detail Info

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Statement of Responsibility

Wiliam bygrave

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