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Digital marketing strategy : an intergrated approach to online marketing

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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

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Availability

Detail Information

Series Title

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Call Number

658.84 SIM d

Publisher

London : Kogan Page., 2016

Collation

xiv, 324 p.: ill.

Language

English

ISBN/ISSN

978-0-7494-7471-3

Classification

658.84

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 1

Subject(s)

Digital Marketing

Specific Detail Info

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Statement of Responsibility

Simon Kingsnorth

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