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Digital marketing : a practical approach

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios.
After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.

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Availability

Detail Information

Series Title

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Call Number

658.8 ALA d

Publisher

New York : Routledge Taylor & Francis Group., 2018

Collation

xxiv, 326 p.: ill

Language

English

ISBN/ISSN

978-1-315-17573-7

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 3

Subject(s)

Digital Marketing

Specific Detail Info

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Statement of Responsibility

Alan Charlesworth

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