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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, new releases, & viral marketing to reach buyers directly

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This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign.

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Availability

Detail Information

Series Title

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Call Number

658.8 DAV t

Publisher

New Jersey : John Wiley & Sons,., 2011

Collation

xxxii.: 366 p.; ill

Language

English

ISBN/ISSN

978-1-118-11964-8

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 3

Subject(s)

Internet Marketing
Public Relations

Specific Detail Info

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Statement of Responsibility

David Meerman Scott

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