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Strategic public relations management : planning and managing effective communication programs

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Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly.
This book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication campaigns.

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Detail Information

Series Title

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Call Number

659.2 ERI s

Publisher

New Jersey : Lawrence Erlbaum Associates., 2006

Collation

xv + 411 p.: ill.

Language

English

ISBN/ISSN

1-4106-1655-X

Classification

659.2

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 2

Subject(s)

Public Relations
Management

Specific Detail Info

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Statement of Responsibility

Erica Weintraub Austin

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