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Fundamentals of business marketing research

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual.

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Detail Information

Series Title

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Call Number

658.8 DAV f

Publisher

United States of America : Best Business Books., 2004

Collation

xxiii, 283 p.: ill.

Language

English

ISBN/ISSN

0-7890-2311-3

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

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Subject(s)

Marketing Research
Industrial Marketing

Specific Detail Info

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Statement of Responsibility

David A. Reid

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