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Sellebrity: My angling and tangling with famous people

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Legendary American adman and image-maker, George Lois was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his 50-year career.

Among Lois' creations are the 'I want my MTV' campaign that first featured Mick Jagger; the introduction of Xerox culture showing a chimpanzee deftly making photocopies, the concept and name for the ubiquitous frozen-food product Lean Cuisine, dozens of controversial covers for Esquire magazine (including Andy Warhol drowning in a can of Campbells' soup), and the legendary 'Think Small' campaign for Volkswagen. Lois recounts all of these and more than 140 others in this historic and entertaining tome showcasing his most influential celebrity campaigns and covers, and featuring the super famous, from Jacqueline Onassis to Elvis.

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Detail Information

Series Title

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Call Number

700.92 GEO s

Publisher

New York : Phaidon Press., 2003

Collation

272 p.: ill.; 25,5 cm.

Language

English

ISBN/ISSN

0-7148-4284-2

Classification

700.92

Content Type

text

Media Type

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Carrier Type

volume

Edition

-

Subject(s)

Seni

Specific Detail Info

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Statement of Responsibility

George Lois

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