Text

Value proposition design : how to create products and services customers want (the strategyzer series)

---

Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

---

Availability

Detail Information

Series Title

-

Call Number

658.401

Publisher

Canada : John Wiley & sons., 2014

Collation

xxv, 290 p.: ill.

Language

English

ISBN/ISSN

978-1-118-96807-9

Classification

658.401

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

-

Subject(s)

Management

Specific Detail Info

-

Statement of Responsibility

Alexander Osterwalder

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment