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Handbook of corporate communication and public relations : pure and applied

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

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Availability

Detail Information

Series Title

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Call Number

658.45 SAN h

Publisher

New York : Routledge Taylor & Francis Group., 2004

Collation

463 p.: ill.

Language

English

ISBN/ISSN

0-415-33419-5

Classification

658.45

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

-

Subject(s)

Public Relations
Communication

Specific Detail Info

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Statement of Responsibility

Sandra M. Oliver

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