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Emarketing excellence : planning and optimizing your digital marketing
A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into…
- Edition
- Ed. 4
- ISBN/ISSN
- 978-0-203-08281-2
- Collation
- xxi, 613 p.: ill.
- Series Title
- -
- Call Number
- 658.8 DAV e
The new rules of marketing & PR : how to use social media, online video, mobi…
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-…
- Edition
- Ed. 3
- ISBN/ISSN
- 978-1-118-11964-8
- Collation
- xxxii.: 366 p.; ill
- Series Title
- -
- Call Number
- 658.8 DAV t
Understanding digital marketing : marketing strategies for engaging the digit…
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, info…
- Edition
- Ed. 3
- ISBN/ISSN
- 978-0-7494-7103-3
- Collation
- xxii.: 410 p.; ill.
- Series Title
- -
- Call Number
- 658.8 DAM u
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