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Handbook of corporate communication and public relations : pure and applied
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors chall…
- Edition
- -
- ISBN/ISSN
- 0-415-33419-5
- Collation
- 463 p.: ill.
- Series Title
- -
- Call Number
- 658.45 SAN h
Strategic public relations management : planning and managing effective commu…
Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication prog…
- Edition
- Ed. 2
- ISBN/ISSN
- 1-4106-1655-X
- Collation
- xv + 411 p.: ill.
- Series Title
- -
- Call Number
- 659.2 ERI s
The new rules of marketing & PR : how to use social media, online video, mobi…
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-…
- Edition
- Ed. 3
- ISBN/ISSN
- 978-1-118-11964-8
- Collation
- xxxii.: 366 p.; ill
- Series Title
- -
- Call Number
- 658.8 DAV t
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