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Found 1 from your keywords: author="David Meerman Scott"
cover
The new rules of marketing & PR : how to use social media, online video, mobi…
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David Meerman Scott

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-…

Edition
Ed. 3
ISBN/ISSN
978-1-118-11964-8
Collation
xxxii.: 366 p.; ill
Series Title
-
Call Number
658.8 DAV t