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Found 1 from your keywords: author="Paul Trott"
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Innovation management and new product development
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Paul Trott

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, …

Edition
Ed. 6
ISBN/ISSN
978-1-292-16540-0
Collation
xxix, 635 p.: ill
Series Title
-
Call Number
650 PAU i