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Found 1 from your keywords: author="Ruth McNeil"
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Business to Business Market Research: understanding and measuring business ma…
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Ruth McNeil

Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research. The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents. Business to Business Market Research reflects these c…

Edition
Ed. 1
ISBN/ISSN
0-7494-4364-2
Collation
x, 310 p.: ill.
Series Title
-
Call Number
338.542 RUT b