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Found 2 from your keywords: author="Stan Maklan"
cover
Customer relationship management: concepts and technologies
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Francis ButtleStan Maklan

This much-anticipated new edition of the bestseller Customer Relationship Management: Concepts and Technologies provides a comprehensive and balanced review of CRM, now completely revised to reflect recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both th…

Edition
Ed. 3
ISBN/ISSN
978-1-315-76459-7
Collation
xxv, 400 p.: ill.
Series Title
-
Call Number
658.8 FRA c
cover
Costumer Relationship Management Concepts and Technology
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Francis ButtleStan Maklan

Edition
Third
ISBN/ISSN
978-1-315-76459-7
Collation
xxv, 400 hlm.: ilus
Series Title
-
Call Number
658.812 FRA c

Edition
Third
ISBN/ISSN
978-1-315-76459-7
Collation
xxv, 400 hlm.: ilus
Series Title
-
Call Number
658.812 FRA c