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emarketing : the essential guide to marketing in a digital world

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Make your mark with digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.

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Availability

Detail Information

Series Title

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Call Number

658.802 ROB e

Publisher

Quirk Emarketing : Quick emarketing., 2008

Collation

vii, 588 p.: ill

Language

English

ISBN/ISSN

978-0-620-56515-8

Classification

658.802

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 5

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Rob Stokes

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