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Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things

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How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.

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Detail Information

Series Title

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Call Number

658.8 JOE d

Publisher

Canada : John Wiley & sons., 2015

Collation

xxiii.: 347 p.; ill.

Language

English

ISBN/ISSN

978-1-119-03988-4

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

-

Subject(s)

Digital Marketing

Specific Detail Info

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Statement of Responsibility

Joe Weinman

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