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Essential of corporate communication

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

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Detail Information

Series Title

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Call Number

658.45 CEE e

Publisher

New York : Routledge Taylor & Francis Group., 2007

Collation

xvi, 306p.: ill.

Language

English

ISBN/ISSN

978-0-203-39093-1

Classification

658.45

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 1

Subject(s)

Corporate Communication

Specific Detail Info

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Statement of Responsibility

Cees B. M. van Riel

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