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The portable MBA in marketing

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This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies.

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Availability

Detail Information

Series Title

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Call Number

658.4012 ALE p

Publisher

Canada : John Wiley & sons., 1992

Collation

xiii, 464 p.: ill.; 25,5 cm.

Language

English

ISBN/ISSN

047154728x

Classification

658.4012

Content Type

text

Media Type

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Carrier Type

volume

Edition

-

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Alexander Hiam

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