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Running the gauntlet

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What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.

The writing on the wall has never been clearer than it is now—and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.

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Availability

Detail Information

Series Title

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Call Number

650.1 JEF r

Publisher

USA : McGraw Hill., 2012

Collation

xv, 221 p.: ill.; 24 cm.

Language

English

ISBN/ISSN

978-0-07-178409-2

Classification

650.1

Content Type

text

Media Type

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Carrier Type

volume

Edition

-

Subject(s)

Bisnis

Specific Detail Info

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Statement of Responsibility

Jeffrey Hayzlett

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