Text

Ai in marketing, sales and service

---

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

---

Availability

Detail Information

Series Title

-

Call Number

338.064 PET a

Publisher

Switzerland : Palgrave Macmillan by Springer Nature., 2019

Collation

xix, 272 hlm.: ilus.

Language

English

ISBN/ISSN

978-3-319-89957-2

Classification

338.064

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

E.d. 1

Subject(s)

technology
Economy

Specific Detail Info

-

Statement of Responsibility

Peter Gentsch

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment