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Understanding digital marketing : marketing strategies for engaging the digital generation

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

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Availability

Detail Information

Series Title

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Call Number

658.8 DAM u

Publisher

United States of America : Kogan Page., 2014

Collation

xxii.: 410 p.; ill.

Language

English

ISBN/ISSN

978-0-7494-7103-3

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 3

Subject(s)

Internet Marketing

Specific Detail Info

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Statement of Responsibility

Damian Ryan

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