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AI in marketing sales and service : How marketers without a data science degree can use AI, big data and bots

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AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

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Availability

Detail Information

Series Title

-

Call Number

658.514 PET a

Publisher

Switzerland : Palgrave Macmillan by Springer Nature., 2019

Collation

xix, 271 p.: ill.

Language

English

ISBN/ISSN

978-3-319-89957-2

Classification

658.514

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

-

Subject(s)

Artificial Intelligence
Big Data

Specific Detail Info

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Statement of Responsibility

Peter Gentsch

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