The handbook of strategic public relations and integrated marketing communications

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The handbook of strategic public relations and integrated marketing communications

Clarke L. Caywood - Personal Name;

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”

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Perpustakaan Jakarta Business School 658.800285 THE c

B23190

Available

Detail Information

Series Title: -
Call Number: 658.800 285 CLA t
Publisher: USA : McGraw Hill., 2012
Collation: xviii, 904 p.: ill.; 25 cm.
Language: English
ISBN/ISSN: 978-0-07-176746-0
Classification: 658.800 285
Content Type: text
Media Type: unmediated
Carrier Type: volume
Edition: Ed. 2
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: Clarke L. Caywood

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