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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

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The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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Availability

Detail Information

Series Title

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Call Number

658.1 ERI t

Publisher

United States of America : Crown Business., 2011

Collation

320 p.: ill.

Language

English

ISBN/ISSN

978-0-307-88791-7

Classification

658.1

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 1

Subject(s)

Business
Economics
Enterpreneurship

Specific Detail Info

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Statement of Responsibility

Eric Ries

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