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Effective entrepreneurial management : strategy, planning, risk management, and organization

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This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.

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Detail Information

Series Title

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Call Number

658.0072 ROB e

Publisher

Switzerland : Springer International Publishing., 2017

Collation

xviii, 230 p.: ilus.

Language

English

ISBN/ISSN

978-3-319-50467-4

Classification

658.0072

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 1

Subject(s)

Management Research

Specific Detail Info

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Statement of Responsibility

Robert D. Hisrich

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