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Entrepreneurship and small business management in the hospitality industry

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Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.

Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.

Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of ‘reflective practice’ activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

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Availability

Detail Information

Series Title

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Call Number

658.022 DAR e

Publisher

United States of America : Elsevier Ltd., 2009

Collation

x, 294 hlm.: ilus.

Language

English

ISBN/ISSN

978-0-7506-8448-4

Classification

658.022

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 1

Subject(s)

Small Manaagement Enterprise

Specific Detail Info

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Statement of Responsibility

Darren Lee-Ross

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