Effective entrepreneurial management : strategy, planning, risk management, a…

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…

Applied equity analysis and portfolio management : Tools to analyze and manag…

From asset allocation to modeling the intrinsic value of a stock, Applied Equity Analysis and Portfolio Management + Online Video Course offers readers a solid foundation in the practice of fundamental analysis using the same tools and techniques as professional investors. Filled with real-world illustrations and hands-on applications, Professor Weigand's learning system takes a rigorous, empir…

The economics of entrepreneurship: serving yourself by serving others well

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Corporate financial analysis with microsoft excel

Corporate Financial Analysis with Microsoft® Excel® visualizes spreadsheets as an effective management tool both for financial analysis and for coordinating its results and actions with marketing, sales, production and service operations, quality control, and other business functions.

Applied asset and risk management : a guide to modern portfolio management an…

This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the middle of the last decade: - Why do crashes happen when in theory they should not? - How do investors deal with such crises in terms of their risk measurement and management and, as a consequence, what are the implica…

AI in marketing sales and service : How marketers without a data science degr…

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI w…

Active value investing : making money in range-bound markets

A strategy to profit when markets are range bound–which is half of the time One of the most significant challenges facing today’s active investor is how to make money during the times when markets are going nowhere. Bookshelves are groaning under the weight of titles written on investment strategy in bull markets, but there is little guidance on how to invest in range bound markets. In thi…

How to teach business english

A thorough approach to specific business skills including Speaking: socializing; presentations; the stages in negotiation, and a description of appropriate teaching strategies for each Writing: correspondence; contracts; CVs, and writing for the internet A full chapter on evaluating and assessing, including a guide to all the major international English language business exams and informat…

English for business communication

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key …

Communicating in business : students book

Communicating in Business is a short American English course for intermediate level students in or preparing for work who need to improve their communicative ability when socializing, telephoning, presenting, taking part in meetings and negotiating. Students analyze the requirements of the relevant communicative situation and are then given controlled and free stage practice to develop confiden…