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Found 1 from your keywords: subject="E-Commerce Management...
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E-business and e-commerce management strategy, implementation and practice
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Dave Chaffey

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approa…

Edition
Fourth
ISBN/ISSN
978-0-273-71960-1
Collation
xxxii, 764 hlm.: ilus
Series Title
-
Call Number
658.8 DAV e