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Found 1 from your keywords: subject="Electronic commerce"
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Digital business and e-commerce management : strategy, implementation and pra…
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Dave Chaffey

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Edition
Ed. 6
ISBN/ISSN
987-0-273-78657-3
Collation
xxxi, 680 p.: ill.
Series Title
-
Call Number
658.872