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Fundamentals of business marketing research
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the r…
- Edition
- -
- ISBN/ISSN
- 0-7890-2311-3
- Collation
- xxiii, 283 p.: ill.
- Series Title
- -
- Call Number
- 658.8 DAV f
Research methods in management : a concise introduction to research in manage…
Research Methods in Management approaches the research task in a step by step manner, covering areas such as data collection, observational methods, and data analysis. Guidance is provided on the best way to approach aspects of the research process and to ensure all aspects are adequately covered. As this is an area where many students feel they do not have any experience, a text such as this p…
- Edition
- -
- ISBN/ISSN
- 0-7506-6212-3
- Collation
- xi + 258 p.: ill.
- Series Title
- -
- Call Number
- 650.025 GEO r
Handbook recent advances in commodity and financial modeling : quantitative m…
This handbook includes contributions related to optimization, pricing and valuation problems, risk modeling and decision making problems arising in global financial and commodity markets from the perspective of Operations Research and Management Science.
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-61320-8
- Collation
- xiv, 320 p.: ill.
- Series Title
- -
- Call Number
- 332.072 GIO h
Handbook of asset and liability management volume 2 : application and case st…
The Handbooks in Finance are intended to be a definitive source for comprehensive and accessible information in the field of finance. Each individual volume in the series presents an accurate self-contained survey of a sub-field of finance, suitable for use by finance and economics professors and lecturers, professional researchers, graduate students and as a teaching supplement. It is fitting …
- Edition
- E.d. 1
- ISBN/ISSN
- 978-0-444-53802-5
- Collation
- xiii, 1147 p.: ill.
- Series Title
- Handbooks in Finance
- Call Number
- 332.07 STA h
Research methods knowledge base
Thoroughly updated, the third edition of The Research Methods Knowledge Base provides coverage of quantitative methods and enhanced coverage of qualitative methods. It can be used in a variety of disciplines and is ideal for an introductory comprehensive undergraduate or graduate level course. Through its conversational, informal style it makes material that is often challenging for students bo…
- Edition
- Ed. 3
- ISBN/ISSN
- 978-1-59260-290-2
- Collation
- xv, 361 p.: ill.; 28 cm
- Series Title
- -
- Call Number
- 370.7 WIL r
Business risk and simulation modelling in practice : Using excel, vba and @risk
The assessment and quantification of risk provide an indispensable part of robust decision-making; to be effective, many professionals need a firm grasp of both the fundamental concepts and of the tools of the trade. Business Risk and Simulation Modelling in Practice is a comprehensive, in–depth, and practical guide that aims to help business risk managers, modelling analysts and general ma…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-1-118-90404-6
- Collation
- xxv, 438 hlm.: ilus.
- Series Title
- -
- Call Number
- 658.15 MIC b
Effective entrepreneurial management : strategy, planning, risk management, a…
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-50467-4
- Collation
- xviii, 230 p.: ilus.
- Series Title
- -
- Call Number
- 658.0072 ROB e
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