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Found 4 from your keywords: author="Dave Chaffey"
cover
Emarketing excellence : planning and optimizing your digital marketing
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Dave ChaffeyPR Smith

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into…

Edition
Ed. 4
ISBN/ISSN
978-0-203-08281-2
Collation
xxi, 613 p.: ill.
Series Title
-
Call Number
658.8 DAV e
cover
E-business and e-commerce management strategy, implementation and practice
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Dave Chaffey

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approa…

Edition
Fourth
ISBN/ISSN
978-0-273-71960-1
Collation
xxxii, 764 hlm.: ilus
Series Title
-
Call Number
658.8 DAV e
cover
Digital business and e-commerce management : strategy, implementation and pra…
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Dave Chaffey

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…

Edition
Ed. 6
ISBN/ISSN
987-0-273-78657-3
Collation
xxxi, 680 p.: ill.
Series Title
-
Call Number
658.872
cover
E-marketing excellence planning and optimizing your digital marketing
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Dave ChaffeyPR Smith

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new …

Edition
Ed. 4
ISBN/ISSN
978-0-203-08281-2
Collation
xxii, 613 hlm.: ilus
Series Title
-
Call Number
658.87