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Found 2 from your keywords: author=PR Smith
cover
Emarketing excellence : planning and optimizing your digital marketing
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Dave ChaffeyPR Smith

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into…

Edition
Ed. 4
ISBN/ISSN
978-0-203-08281-2
Collation
xxi, 613 p.: ill.
Series Title
-
Call Number
658.8 DAV e
cover
E-marketing excellence planning and optimizing your digital marketing
Comment Share
Dave ChaffeyPR Smith

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new …

Edition
Ed. 4
ISBN/ISSN
978-0-203-08281-2
Collation
xxii, 613 hlm.: ilus
Series Title
-
Call Number
658.87