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Found 1 from your keywords: author=Alexander Hiam
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The portable MBA in marketing
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Alexander HiamCharles D. Schewe

This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies.

Edition
-
ISBN/ISSN
047154728x
Collation
xiii, 464 p.: ill.; 25,5 cm.
Series Title
-
Call Number
658.4012 ALE p