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Found 1 from your keywords: author=Charles J. Fombrun
cover
Essential of corporate communication
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Cees B. M. van RielCharles J. Fombrun

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

Edition
Ed. 1
ISBN/ISSN
978-0-203-39093-1
Collation
xvi, 306p.: ill.
Series Title
-
Call Number
658.45 CEE e