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Found 1 from your keywords: author=Gary Armstrong
cover
Principles of marketing
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Philip KotlerGary Armstrong

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Edition
Ed. 15
ISBN/ISSN
9780273786993
Collation
716 hlm.: illus.; 25 cm.
Series Title
-
Call Number
650 PHI p