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Found 1 from your keywords: author=Jean-Noel Kapferer
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The new strategic brand management : creating and sustaining brand equity lon…
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Jean-Noel Kapferer

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The new edition builds on this impressive reputation and keeps the …

Edition
Ed. 4
ISBN/ISSN
978-0-7494-5085-4
Collation
xvi + 560 p.: ill.
Series Title
-
Call Number
650.1 JEA t