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Markplus on the second generation : model dan pemikiran generasi kedua Markplus
Judul baku ini, MarkPlus on Marketing: The Second Gener8ion, memiliki dua makna. Pertama, buku ini berisi model- model generasi kedua MarkPlus yang sekaligus merupakan turunan dari model yang pertama yaitu Sustainable Market- ing Enterprise/Nine Core Elements of Marketing yang diciptakan oleh Hermawan Kartajaya. Kedua, buku ini berisi model dan pemikiran yang dihasilkan oleh para konsultan dan …
- Edition
- Ed. 2
- ISBN/ISSN
- 979-22-2552-8
- Collation
- x, 464 hlm.: ilus.; 23 cm.
- Series Title
- -
- Call Number
- 658.8 HER m
Thinking Strategically : the competitive edge in business, politics, and ever…
A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneuvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making a…
- Edition
- -
- ISBN/ISSN
- 0-393-31035-3
- Collation
- xi, 393 p.: ill.; 21 cm.
- Series Title
- -
- Call Number
- 658.4 AVI t
The handbook of strategic public relations and integrated marketing communica…
“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”
- Edition
- Ed. 2
- ISBN/ISSN
- 978-0-07-176746-0
- Collation
- xviii, 904 p.: ill.; 25 cm.
- Series Title
- -
- Call Number
- 658.800 285 CLA t
Communicating in business : teachers book
Communicating in Business is a short American English course for intermediate level students in or preparing for work who need to improve their communicative ability when socializing, telephoning, presenting, taking part in meetings and negotiating. Students analyze the requirements of the relevant communicative situation and are then given controlled and free stage practice to develop confiden…
- Edition
- Ed. 2
- ISBN/ISSN
- 978-0-521-54913-4
- Collation
- vi, 120 hlm.: ill.; 30 cm
- Series Title
- -
- Call Number
- 658 SIM c
Armstrong's handbook of human resource management practice: a guide to the th…
This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a rang…
- Edition
- Ed. 16
- ISBN/ISSN
- 9781398606630
- Collation
- xxxvii, 720 p.: ill.; 25 cm.
- Series Title
- -
- Call Number
- 658.3 MIC a
Corporate entrepreneurship : Top managers and new business creation
How do large corporations encourage their senior managers to become more entrepreneurial? This is a key question which is seldom addressed in mainstream entrepreneurship studies. Professor Sathe has written this study based on hundreds of hours of interviews with senior managers to help understand why some organizations and some top managers are better than others in fostering entrepreneurship …
- Edition
- Ed. 1
- ISBN/ISSN
- 978-0-511-07088-4
- Collation
- xvii, 387 p.: ill.
- Series Title
- -
- Call Number
- 658.42 VIJ c
Corporate finance : The core
Jonathan Berk and Peter DeMarzo's Corporate Finance uses a unifying valuation framework, the Law Of One Price, to present the core content readers expect, the new ideas they want, and the pedagogy they need to succeed. Corporate Finance: The Core fits programs and individual professors who desire a streamlined book that is specifically tailored to the topics covered in the first one-semester co…
- Edition
- Ed. 2
- ISBN/ISSN
- 978-0-13-215368-3
- Collation
- xxxii, 669 p.: ill..
- Series Title
- -
- Call Number
- 697.95 JON c
Business risk and simulation modelling in practice : Using excel, vba and @risk
The assessment and quantification of risk provide an indispensable part of robust decision-making; to be effective, many professionals need a firm grasp of both the fundamental concepts and of the tools of the trade. Business Risk and Simulation Modelling in Practice is a comprehensive, in–depth, and practical guide that aims to help business risk managers, modelling analysts and general ma…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-1-118-90404-6
- Collation
- xxv, 438 hlm.: ilus.
- Series Title
- -
- Call Number
- 658.15 MIC b
Effective entrepreneurial management : strategy, planning, risk management, a…
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-50467-4
- Collation
- xviii, 230 p.: ilus.
- Series Title
- -
- Call Number
- 658.0072 ROB e
Corporate financial analysis with microsoft excel
Corporate Financial Analysis with Microsoft® Excel® visualizes spreadsheets as an effective management tool both for financial analysis and for coordinating its results and actions with marketing, sales, production and service operations, quality control, and other business functions.
- Edition
- Ed. 1
- ISBN/ISSN
- 978-0-07-162884-6
- Collation
- xx, 507 p.: ill.
- Series Title
- -
- Call Number
- 657.0285 FRA c
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