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Found 2 from your keywords: author=Hermawan Kartajaya
cover
Markplus on the second generation : model dan pemikiran generasi kedua Markplus
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Hermawan KartajayaAnke Dwi SaputroBembi Dwi Indrio

Judul baku ini, MarkPlus on Marketing: The Second Gener8ion, memiliki dua makna. Pertama, buku ini berisi model- model generasi kedua MarkPlus yang sekaligus merupakan turunan dari model yang pertama yaitu Sustainable Market- ing Enterprise/Nine Core Elements of Marketing yang diciptakan oleh Hermawan Kartajaya. Kedua, buku ini berisi model dan pemikiran yang dihasilkan oleh para konsultan dan …

Edition
Ed. 2
ISBN/ISSN
979-22-2552-8
Collation
x, 464 hlm.: ilus.; 23 cm.
Series Title
-
Call Number
658.8 HER m
cover
Marketing 4.0 : moving from traditional to digital
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Philip KotlerHermawan KartajayaIwan Setiawan

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded …

Edition
-
ISBN/ISSN
978-1-119-34120-8
Collation
xix,: 184 p.; ilus
Series Title
-
Call Number
658.8 PHI m