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Found 1 from your keywords: author=Iwan Setiawan
cover
Marketing 4.0 : moving from traditional to digital
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Philip KotlerHermawan KartajayaIwan Setiawan

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded …

Edition
-
ISBN/ISSN
978-1-119-34120-8
Collation
xix,: 184 p.; ilus
Series Title
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Call Number
658.8 PHI m