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E-business and e-commerce management strategy, implementation and practice

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Detail Information

Series Title

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Call Number

658.8 DAV e

Publisher

United Kingdom : Pearson Education Limited., 2009

Collation

xxxii, 764 hlm.: ilus

Language

English

ISBN/ISSN

978-0-273-71960-1

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Fourth

Subject(s)

Business
E-Commerce Management

Specific Detail Info

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Statement of Responsibility

Dave Chaffey

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