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E-marketing excellence planning and optimizing your digital marketing

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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.

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Availability

Detail Information

Series Title

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Call Number

658.87

Publisher

New York : Routledge Taylor & Francis Group., 2013

Collation

xxii, 613 hlm.: ilus

Language

English

ISBN/ISSN

978-0-203-08281-2

Classification

658.8

Content Type

text

Media Type

unmediated

Carrier Type

online resource

Edition

Ed. 4

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Dave Chaffey

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