Text

Principles of marketing

---

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

---

Availability

Detail Information

Series Title

-

Call Number

650 PHI p

Publisher

England : Pearson Education Limited., 2012

Collation

716 hlm.: illus.; 25 cm.

Language

English

ISBN/ISSN

9780273786993

Classification

650

Content Type

text

Media Type

unmediated

Carrier Type

-

Edition

Ed. 15

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

Philip Kotler

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment